| Internet Marketing - Why It's Important | |
| Think of your web site as a permanent one-on-one marketing campaign. How many times have you seen a crowd gathered around a computer monitor? Very rarely does more than one person surf the Internet from the same computer. This is a good thing; it's known as personal advertising. You may be reaching thousands of people at the same time --- all one at a time. You have their undivided attention. Every marketing campaign (Internet, print, radio or television) has as one of its goals maintaining or improving the image of your company. And the best way to do this is to reach as many potential clients as possible in a positive manner with your message. | |
| Internet Marketing - Generally Accepted Methods | |
| There are several generally accepted Internet Marketing methods available to all web site owners. The most popular of these are search engine optimization, opt-in email, webzines, banner ads, reciprocal links and paid search engine listings. These methods differ from others that are not generally accepted such as link farms, page cloning, page cloaking, etc. | |
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