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Web site owners. Treat the design of your web site with the same care you would anything else that can impact the bottom line of your company - Be Prepared. If there was ever a place where the truism "Time Is Money" is applicable, it is with web site development. The more informed you are about your needs (and wants), the more time (read $ Money $) you can save.
The first rule of effective small business web site design is to be involved with its design and implementation. That being said, remember you are hiring a professional web site developer, let them do their work.
Before selecting a web site developer you should answer the following questions:
  • What is your budget?
  • What image do you want your web site to project for your company?
    • Aggressive
    • Comfortable
    • Conservative
    • Cutting Edge of Technology
    • Easy Going
    • Efficient
    • Full Speed Ahead
    • Industrial
    • Modern
    • Retro
    • Other
  • Will you be selling and accepting payment, scheduling time, maintaining inventory, etc. for your product or service on the Internet?
  • Will site completion be coordinated with a marketing or advertising campaign?
  • Will your web site have a regional, national or international focus?
  • What is the time line for completion of your site?
If you have seen some web sites that interest you, provide the URL's to your prospective designer. This will help them visualize what you are looking for in a web site.
Provide as much text for your web site as possible (product/service descriptions) especially if technical information is being provided.
Have all images (logos, products, etc.) available for your designer in electronic format (email or disk).
If you are making use of any of our Internet Marketing tips, let your developer know in the beginning.
Effective small business web site design introduction
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This page was last updated on 02.15.2008 --- today's date is